B2B Digital Advertising
People often use advertising and marketing interchangeably, but they are not the same thing. Advertising is technically a subcategory of marketing, so the two are connected. What differentiates advertising from other forms of marketing is mainly the approach and end goal.
Digital advertising has become a bigger part of marketing over the years, mainly because things like Google and Social Media have made it easier for marketers in companies of any size to run, manage, and track advertising campaigns online.
Benefits of B2B Digital Advertising
B2B digital advertising has several benefits. First, you can reach a much wider audience in a very short time. This helps you boost brand awareness more quickly than with organic methods alone. Most digital advertising is concerned with getting leads who are ready to buy and connected with your business. So there tends to be a pretty high ROI for effective advertising campaigns.
One caveat to using digital advertising is the moment you stop paying for ads, your traffic, leads, and revenue from these channels will disappear immediately. So it’s necessary to invest in organic marketing methods, such as B2B content marketing, search engine optimization (SEO), email marketing, and social media marketing. These approaches can produce evergreen content that generates leads and revenue for years.
Types of Digital Ads for B2B Companies
Like traditional advertising, digital advertising can be done in different formats across a wide variety of channels. The most common types of digital ads are:
PPC or Search Ads
Social Media Ads
Display Ads
Native Ads
Email Ads
Video Ads
Search and Social ads are likely the most popular type because any business can create accounts and start running ad campaigns in a short time. Display, native, email, and video ads almost always require you to spend money with a third party to get your ads on their platforms. At Creative Stream, we’ve primarily done Social ads, and seldom recommend other types of advertising depending on client budgets.
B2B Digital Advertising Metrics
Perhaps the most common KPIs for measuring digital ads are click-through rates, conversion rates, and cost per lead or cost per conversion. Basic ROI formulas can help determine if an advertising campaign was effective or not, but it can take a few tries to really dial in the right type of ad for your audience. If you’ve never advertised before, there is a slight learning curve involved that we can help guide you through.
Why Choose Creative Stream for B2B Digital Advertising
While we are primarily a creative and content marketing agency, we have helped many clients run successful print and digital ads. We highly value transparency, and the advertising industry can feel a bit sketchy at times.
We never take a cut of your advertising spend for ourselves, which is a long-standing practice in the marketing industry. Instead, we build our costs to produce and manage digital or print ads into our retainer pricing for full-service clients.
This helps our clients know their costs upfront and gives greater control over the advertising spend.
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