3 Stats at a Glance...
1. Search terms with 7-8 words in them have nearly doubled since the launch of ChatGPT. Search Engine Land.
2. Only 41% of B2B marketers have a documented B2B content marketing strategy. Gartner.
3. 84% of B2B marketers say content marketing helps them create brand awareness. 76% say it helps them generate leads. CMI.
AIDA (n)
AIDA is a sales/marketing acronym that stands for Attention, Interest, Desire, and Action. Ideally, a reader will go through these stages when interacting with your content.
Messaging that Matters: Creating Effective Frameworks for Your Target Audience
In marketing, outlines and content briefs are essential planning tools for individual campaigns. But you need a comprehensive roadmap for all your content so that it works together and has the right messaging. That's where a messaging framework comes in.
A messaging framework is a meticulously crafted and documented messaging strategy that encapsulates your brand's strengths, value, and target audience.
Here is a comprehensive guide on how to create a messaging framework for your brand.
News Curated for You
Yelp filed a lawsuit against Google alleging Google has used its monopolistic position to block competitors and dominate local search and local search advertising. This is on the heels of a recent ruling by a federal judge that Google has acted as a monopoly by paying billions of dollars to be the default search engine on various devices. The Verge.
In August, Google rolled out another core update for 2024. John Mueller, Search Advocate for Google shared: “This latest update takes into account the feedback we've heard from some creators and others over the past few months. As always, we aim to connect people with a range of high quality sites, including small or independent sites that are creating useful, original content, when relevant to users' searches. This is an area we'll continue to address in future updates. This update also aims to better capture improvements that sites may have made, so we can continue to show the best of the web.” Google.
A new report shows less Americans believe a TikTok ban will happen than previous reports found. As time goes on, it appears support for TikTok is growing, but also there are too many unknowns with the upcoming election to understand what the future holds for TikTok. Pew Research.
"No one ever made a decision because of a number.
They need a story." —Daniel Kahneman
Marketing Micro Tip
Creativity needs room to breathe, but it also needs boundaries.
Research has shown that a lack of constraints causes complacency. That means people without creative constraints end up working on the first or most obvious idea rather than investing more time to flesh out the best path.
Too many constraints can stifle creativity and motivation altogether.
These findings suggest we need to aim for somewhere in the middle. A challenging level of restrictions can result in creative breakthroughs, but too many will hamper new ideas from forming. HBR.
Unforgettable
Check out this really cool color theory demonstration (it’s short).
