3 Stats at a Glance...
1. 75% of B2B decision-makers are listening to podcasts. They are listening to learn new things and source information. PodPod.
2. 91% of B2B buyers have at least one reason or past negative experience that prevents them from placing orders online. A lack of information on delivery times, pricing, and stock levels were each cited as top hurdles preventing buyers from completing online purchases. Sana Commerce.
3. 54% of workers frequently leave meetings without a clear idea of next steps or who owns which task. Atlassian.
Market Research (n)
The process of gathering information about the needs, preferences, habits, demographics, and psychographics of your ideal customers. It can also help you discover if there is any demand for a new product, service, or business, what the potential market size is, how to price products and services, and more.
How to Conduct Market Research on a Budget
We defined market research above. With this practical market research guide for B2B technology companies, take an in-depth look at how to conduct market research to find more ideal buyers or hone your existing audience.
News Curated for You
A recent law passed by Congress and signed by the President will potentially ban TikTok across the US unless the parent company, ByteDance, sells to a US-owned company instead. ByteDance says they don’t have any plans to sell, and instead plan to fight this new law in the courts. CBS News.
The Federal Trade Commission recently announced a new rule that seeks to ban noncompetes for almost all workers in the U.S. The U.S. Chamber of Commerce filed a coalition lawsuit against the FTC because they feel it is an overreach by the government. Fox Business.
Hootsuite announced its plans to acquire Talkwalker, the leading AI-powered social listening solution. With this acquisition, Hootsuite aims to become much more focused on AI-fueled social media performance, and existing customers can expect to gain greater data analytics and social listening tools from the acquisition. Hootsuite.
"It's not what you look at that matters, it's what you see."
—Henry David Thoreau
Marketing Micro Tip
Loss aversion is a powerful emotional tool used in marketing to help influence prospects to buy. You can use this to increase sign-ups for events or webinars, boost sales during a promotional event, and more.
Unforgettable
Have you ever dreamed of owning a flying car? That might be possible sooner than you think.
