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How to Analyze B2B Competitors for Marketing

How to Analyze B2B Competitors for Marketing

by Sam Hoffman | Jun 5, 2024 | B2B marketing, Marketing Strategy

Understanding your target audience is paramount in marketing. However, they aren’t the only group you need to research and understand. You also need to understand your competitors. More specifically, you need to know what’s working for them and how they are attracting...
From Research to Revenue: How to Identify and Reach Your Ideal Buyers

From Research to Revenue: How to Identify and Reach Your Ideal Buyers

by Sam Hoffman | May 1, 2024 | B2B marketing, Marketing Strategy, Tech Marketing

A Practical Market Research Guide for B2B Technology Companies Before you attempt to identify buyer personas, you should conduct market research on your target audience. Here is a comprehensive guide on how to perform market research. Importance of Market Research for...
Mastering Your Customer’s Mindset: A Comprehensive Guide to Understanding Your Target Audience with Personas

Mastering Your Customer’s Mindset: A Comprehensive Guide to Understanding Your Target Audience with Personas

by Sam Hoffman | Apr 2, 2024 | B2B marketing, Marketing Strategy

If you have worked in marketing for any amount of time or even if you took marketing classes, then you likely encountered or worked on buyer personas already. They can sometimes be called an audience persona or marketing persona, but these all mean the same thing....
Elevate Your Content Marketing with these 15 Tips

Elevate Your Content Marketing with these 15 Tips

by Sam Hoffman | Feb 22, 2023 | B2B marketing, Content Writing, Marketing Content

Written Content is Still King Podcasts have gained 383.7 million listeners worldwide as of 2022, but written content is still the most essential pillar of marketing today. WordPress found there are 409 million people actively viewing more than 20 billion website pages...
3 Design Experts Share Insights on What’s Missing in Design

3 Design Experts Share Insights on What’s Missing in Design

by Sam Hoffman | Feb 2, 2023 | B2B marketing, Graphic Design, Website Design

What comes to mind when you think of the word design? Maybe you think of an artist sitting in front of a canvas to paint. Maybe you picture yourself drawing or sketching with a pencil and paper. Or maybe you think about the elements of a design, like shapes, colors,...
How to Write Content for People First and Search Engines Second

How to Write Content for People First and Search Engines Second

by Sam Hoffman | Sep 26, 2022 | B2B marketing, Content Writing, Marketing Content, Marketing Strategy

On September 9th, 2022, Google finished its rollout of the “Google Helpful Content Update.” Then, Google announced a new core update in September 2022 that completed rolling out on September 26. Both of these updates are on the heels of a previous core...
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