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Plan for Success: A Step-by-Step Guide to Building an Effective Content Calendar

Plan for Success: A Step-by-Step Guide to Building an Effective Content Calendar

by Sam Hoffman | Jan 29, 2025 | B2B marketing, Content Writing, Marketing Content, Marketing Strategy

Have you ever made a plan that went off track because of factors you couldn’t predict or control? Most people have experienced this at some point. It’s easy to think that making plans is futile because they don’t always work out. Not everything in life...
Create a Winning Content Strategy to Hit Your Business Goals

Create a Winning Content Strategy to Hit Your Business Goals

by Sam Hoffman | Dec 16, 2024 | B2B marketing, Content Writing, Marketing Content, Marketing Strategy

In Pirates of the Caribbean: The Curse of the Black Pearl, there’s a scene where two of the main protagonists are stranded on an island. After locating and indulging in a rumrunner’s secret stash on the island, Jack Sparrow, the main character of the...
The Power of Proof: Leveraging Case Studies & Success Stories to Win Over Your Prospects

The Power of Proof: Leveraging Case Studies & Success Stories to Win Over Your Prospects

by Sam Hoffman | Nov 5, 2024 | B2B marketing, Content Writing, Marketing, Marketing Content

Content marketing is critical to effectively market your B2B services and solutions. Your prospects come to your website for a few main reasons. Some may end up there unintentionally. However, most are there because they saw something on social media or in a Google...
Elevate Your Content Marketing with these 15 Tips

Elevate Your Content Marketing with these 15 Tips

by Sam Hoffman | Feb 22, 2023 | B2B marketing, Content Writing, Marketing Content

Written Content is Still King Podcasts have gained 383.7 million listeners worldwide as of 2022, but written content is still the most essential pillar of marketing today. WordPress found there are 409 million people actively viewing more than 20 billion website pages...
How to Write Content for People First and Search Engines Second

How to Write Content for People First and Search Engines Second

by Sam Hoffman | Sep 26, 2022 | B2B marketing, Content Writing, Marketing Content, Marketing Strategy

On September 9th, 2022, Google finished its rollout of the “Google Helpful Content Update.” Then, Google announced a new core update in September 2022 that completed rolling out on September 26. Both of these updates are on the heels of a previous core...
Why is Content Marketing Important for B2B Tech?

Why is Content Marketing Important for B2B Tech?

by Sam Hoffman | May 9, 2022 | B2B marketing, Content Writing, Email Marketing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Tech Marketing

People buy from brands that they trust. The most effective way any company can build trust with its audience is through educational and informative content. This is why content marketing has become a critical part of every good marketing strategy being executed today....
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Plan for Success: A Step-by-Step Guide to Building an Effective Content Calendar

Plan for Success: A Step-by-Step Guide to Building an Effective Content Calendar

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