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Why is Content Marketing Important for B2B Tech?

Why is Content Marketing Important for B2B Tech?

by Sam Hoffman | May 9, 2022 | B2B marketing, Content Writing, Email Marketing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Tech Marketing

People buy from brands that they trust. The most effective way any company can build trust with its audience is through educational and informative content. This is why content marketing has become a critical part of every good marketing strategy being executed today....
7 Ways to Know if You Should Hire a Marketing Agency

7 Ways to Know if You Should Hire a Marketing Agency

by Sam Hoffman | Apr 20, 2022 | B2B marketing, Content Writing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Social Media Marketing, Tech Marketing

Marketing should be a core business function for every company. Smaller B2B tech companies do not always start out with a marketing department though. In our experience, many companies don’t possess a marketing plan until they’ve landed a handful of clients. It makes...
Do You Have a Product, a Solution, or a Service?

Do You Have a Product, a Solution, or a Service?

by John Centofanti | Jul 20, 2017 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Campaigns, Tech Marketing

Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are, you...
Is Paying for Targeted Ad Impressions Worth it?

Is Paying for Targeted Ad Impressions Worth it?

by John Centofanti | Jun 5, 2015 | Brand Messaging, Branding, Marketing, Marketing Campaigns, Marketing Strategy, Tech Marketing

If 75,000 website visitors see your banner ad, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing...

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Why is Content Marketing Important for B2B Tech?

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