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Plan for Success: A Step-by-Step Guide to Building an Effective Content Calendar

Plan for Success: A Step-by-Step Guide to Building an Effective Content Calendar

by Sam Hoffman | Jan 29, 2025 | B2B marketing, Content Writing, Marketing Content, Marketing Strategy

Have you ever made a plan that went off track because of factors you couldn’t predict or control? Most people have experienced this at some point. It’s easy to think that making plans is futile because they don’t always work out. Not everything in life...
Create a Winning Content Strategy to Hit Your Business Goals

Create a Winning Content Strategy to Hit Your Business Goals

by Sam Hoffman | Dec 16, 2024 | B2B marketing, Content Writing, Marketing Content, Marketing Strategy

In Pirates of the Caribbean: The Curse of the Black Pearl, there’s a scene where two of the main protagonists are stranded on an island. After locating and indulging in a rumrunner’s secret stash on the island, Jack Sparrow, the main character of the...
Boost Conversions with Customer Journey Maps

Boost Conversions with Customer Journey Maps

by Sam Hoffman | Aug 15, 2024 | B2B marketing, Marketing Strategy

Think about the last thing you purchased. It could’ve been a coffee on your morning commute. Maybe you purchased new shoes for your kids or yourself or perhaps something bigger, like a car or a major home appliance. Whatever it was, think about the steps you...
Turn Pain Points into Profits with Marketing Messages

Turn Pain Points into Profits with Marketing Messages

by Sam Hoffman | Jul 11, 2024 | B2B marketing, Marketing Strategy

Understanding and Solving Your Customer’s Challenges People often misunderstand the true purpose of marketing. Some think it is to design and write content. Others think it is to manage ads and hand off perfectly qualified leads to your sales reps. These are...
How to Analyze B2B Competitors for Marketing

How to Analyze B2B Competitors for Marketing

by Sam Hoffman | Jun 5, 2024 | B2B marketing, Marketing Strategy

Understanding your target audience is paramount in marketing. However, they aren’t the only group you need to research and understand. You also need to understand your competitors. More specifically, you need to know what’s working for them and how they are attracting...
From Research to Revenue: How to Identify and Reach Your Ideal Buyers

From Research to Revenue: How to Identify and Reach Your Ideal Buyers

by Sam Hoffman | May 1, 2024 | B2B marketing, Marketing Strategy, Tech Marketing

A Practical Market Research Guide for B2B Technology Companies Before you attempt to identify buyer personas, you should conduct market research on your target audience. Here is a comprehensive guide on how to perform market research. Importance of Market Research for...
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Plan for Success: A Step-by-Step Guide to Building an Effective Content Calendar

Plan for Success: A Step-by-Step Guide to Building an Effective Content Calendar

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