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Write More Engaging Press Releases with These 5 Tips

Write More Engaging Press Releases with These 5 Tips

by Sam Hoffman | Jul 25, 2018 | B2B marketing, B2C marketing, Content Writing, Marketing, Tech Marketing

Well-written press releases can serve as a strong marketing tool. In our experience, not every business sees the value in them though. Some of our clients were not wild about writing press releases because they saw them as extra work with little to no payoff. Some...
Do You Have a Product, a Solution, or a Service?

Do You Have a Product, a Solution, or a Service?

by John Centofanti | Jul 20, 2017 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Campaigns, Tech Marketing

Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are, you...
Do Software Screenshots Improve Your Marketing?

Do Software Screenshots Improve Your Marketing?

by John Centofanti | Nov 12, 2016 | B2B marketing, B2C marketing, Brand Messaging, Branding, Graphic Design, Marketing, Tech Marketing, Website Design

Including software screenshots can help or hurt your marketing. Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or static graphs. As...
4 Reasons to Avoid Negative Marketing Messages

4 Reasons to Avoid Negative Marketing Messages

by John Centofanti | Oct 18, 2014 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Tech Marketing

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking and never reliable....
3 Reasons Website Graphic Sliders are Going Away

3 Reasons Website Graphic Sliders are Going Away

by John Centofanti | Oct 7, 2014 | B2B marketing, B2C marketing, Marketing, Website Design, Website Trends

Are those beautiful website billboards going away? Using well-designed graphic sliders are a great way to engage your audience, present them with featured content, and put your best foot forward. For several years graphic sliders have been a staple of both B2b and B2C...
Do We Need To Say Click or Tap Here Anymore?

Do We Need To Say Click or Tap Here Anymore?

by John Centofanti | Jan 15, 2014 | B2B marketing, B2C marketing, Marketing, Website Design, Website Trends

A clear call to action improves visitor engagement on your website. You don’t need to dumb down your website content to get results. Here’s how engage your audience. Make web sites intuitive As we design websites and content management systems, clients...
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