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Leverage Customer Stories

by Sam Hoffman | Nov 5, 2024 | Streamlined

3 Stats at a Glance… 1. When evaluating the most important types of content, case studies (and success stories) were the top format for buyers at the middle of the funnel. Marketing Charts. 2. Four out of ten survey respondents said that the number of...

Messaging Frameworks

by Sam Hoffman | Sep 12, 2024 | Streamlined

3 Stats at a Glance… 1. Search terms with 7-8 words in them have nearly doubled since the launch of ChatGPT. Search Engine Land. 2. Only 41% of B2B marketers have a documented B2B content marketing strategy. Gartner. 3. 84% of B2B marketers say content marketing...

The Customer Journey

by Sam Hoffman | Aug 15, 2024 | Streamlined

3 Stats at a Glance… 1. Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company. InMoment. 2. Nearly all marketers (94%) read online articles when researching new solutions. Another 81% use product reviews,...

Understanding Pain Points

by Sam Hoffman | Jul 11, 2024 | Streamlined

3 Stats at a Glance… 1. 95% of purchasing decisions are subconscious. Inc.com. 2. 62% of decision-makers prefer content that speaks to their specific pain points. CMI and SmartBrief. 3. 30% of customers are willing to pay more for excellent service. CGS. Pain...

Analyze Competitors

by Sam Hoffman | Jun 5, 2024 | Streamlined

3 Stats at a Glance… 1. Companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers. McKinsey & Company. 2. For the average B2B Software company, 65%...

Finding Your Customers

by Sam Hoffman | May 1, 2024 | Streamlined

3 Stats at a Glance… 1. 75% of B2B decision-makers are listening to podcasts. They are listening to learn new things and source information. PodPod. 2. 91% of B2B buyers have at least one reason or past negative experience that prevents them from placing orders...
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Recent Posts

  • Plan for Success: A Step-by-Step Guide to Building an Effective Content Calendar
  • Create a Winning Content Strategy to Hit Your Business Goals
  • Leverage Customer Stories
  • The Power of Proof: Leveraging Case Studies & Success Stories to Win Over Your Prospects
  • Messaging Frameworks

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