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4 Reasons to Avoid Negative Marketing Messages

4 Reasons to Avoid Negative Marketing Messages

by John Centofanti | Oct 18, 2014 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Tech Marketing

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking and never reliable....
5 Words to Avoid in Technology Marketing

5 Words to Avoid in Technology Marketing

by John Centofanti | Dec 9, 2013 | B2B marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Social Media Marketing

Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t...
4 Customer Service Benefits of Saying, “Our Customers Have Asked…”

4 Customer Service Benefits of Saying, “Our Customers Have Asked…”

by John Centofanti | Oct 3, 2013 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Email Marketing, Marketing, Marketing Content, Tech Marketing

Many businesses who value customer service introduce a new product or service by saying, “Our customers have asked for this…” You’ve seen TV commercials or seen ads that say something like this: “Our customers asked for an easier way...
Why Content Development is Important for Business Growth

Why Content Development is Important for Business Growth

by John Centofanti | Nov 15, 2011 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing

Content is king, they say. It’s never been more true, as long as it’s relevant content for your audience. Americans have been referred to as consumers for a long time. Today, we’re not just consuming electronic gadgets, food, and other products, we’re consuming...
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The Power of Proof: Leveraging Case Studies & Success Stories to Win Over Your Prospects

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