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7 Ways to Know if You Should Hire a Marketing Agency

by Sam Hoffman | Apr 20, 2022 | B2B marketing, Content Writing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Social Media Marketing, Tech Marketing

Marketing should be a core business function for every company. Smaller B2B tech companies do not always start out with a marketing department though. In our experience, many companies don’t possess a marketing plan until they’ve landed a handful of clients. It makes...

Importance of Digital Marketing for Technology Businesses

by Sam Hoffman | Jan 21, 2022 | B2B marketing, B2C marketing, Content Writing, Marketing, Marketing Strategy, Tech Marketing

Growth is Hard for Tech Companies Growing a business is hard. Whether you are a tech startup or an established technology business, growth is a constant challenge. Tech businesses often struggle to survive. Why is that? Is their product or service bad, or is there...

Stop Weakening Your Message with this Word

by John Centofanti | Aug 26, 2020 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing

The use of unprecedented has certainly only been followed by uncertain. Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that the number of...

Use Personas to Improve Your Content

by Sam Hoffman | Oct 8, 2018 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Tech Marketing

Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of the things that...

Write More Engaging Press Releases with These 5 Tips

by Sam Hoffman | Jul 25, 2018 | B2B marketing, B2C marketing, Content Writing, Marketing, Tech Marketing

Well-written press releases can serve as a strong marketing tool. In our experience, not every business sees the value in them though. Some of our clients were not wild about writing press releases because they saw them as extra work with little to no payoff. Some...

Do You Have a Product, a Solution, or a Service?

by John Centofanti | Jul 20, 2017 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Campaigns, Tech Marketing

Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are, you...

Importance of Digital Marketing for Technology Businesses

Stop Weakening Your Message with this Word

Use Personas to Improve Your Content

Write More Engaging Press Releases with These 5 Tips

Do You Have a Product, a Solution, or a Service?

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