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Importance of Digital Marketing for Technology Businesses

Importance of Digital Marketing for Technology Businesses

by Sam Hoffman | Jan 21, 2022 | B2B marketing, B2C marketing, Content Writing, Marketing, Marketing Strategy, Tech Marketing

Growth is Hard for Tech Companies Growing a business is hard. Whether you are a tech startup or an established technology business, growth is a constant challenge. Tech businesses often struggle to survive. Why is that? Is their product or service bad, or is there...
Use Personas to Improve Your Content

Use Personas to Improve Your Content

by Sam Hoffman | Oct 8, 2018 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Tech Marketing

Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of the things that...
Align Sales and Marketing to Improve Sales

Align Sales and Marketing to Improve Sales

by Sam Hoffman | Aug 27, 2018 | B2B marketing, B2C marketing, Marketing, Marketing Strategy, Tech Marketing

When you align sales and marketing, both departments benefit, and sales increase. In tech companies, sales and marketing can seem very similar. If you went to college for marketing, chances are you have also taken a variety of courses on sales. This is because both...
Is Paying for Targeted Ad Impressions Worth it?

Is Paying for Targeted Ad Impressions Worth it?

by John Centofanti | Jun 5, 2015 | Brand Messaging, Branding, Marketing, Marketing Campaigns, Marketing Strategy, Tech Marketing

If 75,000 website visitors see your banner ad, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing...
5 Words to Avoid in Technology Marketing

5 Words to Avoid in Technology Marketing

by John Centofanti | Dec 9, 2013 | B2B marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Social Media Marketing

Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t...
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