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Write More Engaging Press Releases with These 5 Tips

Write More Engaging Press Releases with These 5 Tips

by Sam Hoffman | Jul 25, 2018 | B2B marketing, B2C marketing, Content Writing, Marketing, Tech Marketing

Well-written press releases can serve as a strong marketing tool. In our experience, not every business sees the value in them though. Some of our clients were not wild about writing press releases because they saw them as extra work with little to no payoff. Some...
Should You Update Your Website or Redesign from Scratch?

Should You Update Your Website or Redesign from Scratch?

by John Centofanti | Apr 2, 2018 | B2B marketing, Branding, Marketing, Tech Marketing, Website Design, Website Development, Website Trends

Overview New website features, styles, and trends appear daily. Some disappear quickly and others become a standard that other sites follow for years. Best practices for websites may be technical or related to design and content. Some standards have remained for...
Do You Have a Product, a Solution, or a Service?

Do You Have a Product, a Solution, or a Service?

by John Centofanti | Jul 20, 2017 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Campaigns, Tech Marketing

Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are, you...
Do Software Screenshots Improve Your Marketing?

Do Software Screenshots Improve Your Marketing?

by John Centofanti | Nov 12, 2016 | B2B marketing, B2C marketing, Brand Messaging, Branding, Graphic Design, Marketing, Tech Marketing, Website Design

Including software screenshots can help or hurt your marketing. Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or static graphs. As...
Is Paying for Targeted Ad Impressions Worth it?

Is Paying for Targeted Ad Impressions Worth it?

by John Centofanti | Jun 5, 2015 | Brand Messaging, Branding, Marketing, Marketing Campaigns, Marketing Strategy, Tech Marketing

If 75,000 website visitors see your banner ad, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing...
4 Reasons to Avoid Negative Marketing Messages

4 Reasons to Avoid Negative Marketing Messages

by John Centofanti | Oct 18, 2014 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Tech Marketing

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking and never reliable....
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